College Colors Day 2023

In 2023, our College Colors Day campaign thrived through the strategic use of #CollegeColorsDay, garnering nearly 37,000 user-generated content pieces. We aimed to unite fans, athletes, and universities, fostering a strong sense of school spirit. Our organic social initiative not only celebrated this spirit but also significantly amplified engagement and reach. By crafting personalized assets tailored to each participating school, we successfully drove substantial organic impressions, elevating brand visibility. Throughout the design process, we prioritized strategic thinking, ensuring our content resonated deeply with our target audiences, forging genuine connections. Through meticulous attention to detail and audience alignment, our campaign achieved its objectives, fostering a profound sense of community and school pride.